We have had the wonderful opportunity to work with Coca-Cola for the past few years, and continue to be the lead development and support team for their Canadian brand websites.
Of course we don’t do this alone ~ we work closely (daily actually) with the Coca-Cola digital managers for North America, thier partner creative agencies (WPP), and platform engineers at CI&T.
A typical project sees us adapting global creative for Canadian use, including providing French translation and design production ahead of authoring new site builds, campaign launches, product updates, SEO / Analytics, and more.
- Streamlined Content Management: Efficiently work within Adobe Experience Manager (AEM) for optimized content creation and management.
- Enhanced User Experience: Leverage the OneXp platform to deliver a cohesive and engaging digital experience across channels.
- Bilingual Content Authoring: Create and manage content in both English and French, reaching a broader audience and improving customer engagement.
- Utilization of Existing Resources: Work with pre-defined themes, templates, and components to ensure brand consistency and faster deployment.
- Campaign Efficiency: Quickly generate campaign and promotions IDs, facilitating timely launches and tracking.
- Seamless Integrations: Collaborate with third-party data management vendors to enhance data utilization and improve marketing effectiveness.
- Quality Assurance Collaboration: Partner with the internal quality assurance team in Azure DevOps (ADO) to ensure high-quality deliverables and smooth project transitions.
- Effective Content Management: Implement content archiving and reconciliation processes for better data organization and accessibility.
- Infrastructure Support: Work alongside Coca-Cola’s IT team to establish servers and URLs for custom projects, ensuring a solid technical foundation for all initiatives.
- Brands:
- Coca-Cola
- Diet Coke
- Goldpeak
- Nestea
- PeaceTea
- Powerade
- Simply Beverages
- vitaminwater
- fairlife
